The Shared Principle Award 1998: The Art of African Fashion
Timbuktu ~ Mali
The Principal 1998 Prince Claus Award of USD 100,000 goes to the Art of African Fashion. Contemporary fashion design in Africa forms a bridge between tradition and avant-garde, and between 'low' and 'high' culture. Fashion plays an important role in the expression of identity; fashion, hair and textile design are therefore of great social significance. Moreover, thanks to the efforts of leading African designers, African fashion is now playing an increasingly conspicuous role in the international fashion world. The work of these designers has boosted the economic potential of the fashion industry in Africa. Three designers who outstandingly represent the social and economic significance of African fashion are Alphadi (1957, Timbuktu, Mali), Oumou Sy (1952, Podor, Senegal) and Tetteh Adzedu (1949, Odumasi Krobo, Ghana).